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August 27, 2004
Taking Carb Mountain (By Strategy)
Have you seen that Subway commercial, where the little kids talk about how they've lost weight by swimming, or walking, or rocking briskly back and forth as they commune with their Gamecubes? Point being, this little slab of hot capitalist/PSA hybridization is rolling along to the tune of Brian Eno's "Ending (Ascent)", from his album Apollo, which is weird, weird, weird. Who was the first on the marketing team to say, "you know whose music really says weight loss to me? Brian Eno. Especially his ambient stuff. Jesus, does it ever. So evocative of both lunchmeat and healthy nutrition. Let's get that bitch on the phone. Fuck whatever the royalties are, we're doing it." That's probably exactly what they said.
Posted by matt at August 27, 2004 07:30 AM
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Comments
It was Jared. His cellphone ring-tone is "St. Elmo's Fire" from Another Green World.
There was a study in The Lancet which proved conclusively that there is a link between rapid weight loss and appreciation for mid-career Eno. Something about glycogen storage.
Posted by: matt at August 27, 2004 12:08 PM
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