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October 19, 2004
Burger King to the Nth
For people who may have missed this because they lost their sight due to cavefish-like visual atrophy, the Burger King commercial that's been playing for the past couple weeks is by far the best television ad we've seen in ages. Allow us to quickly re-cap: 1. ginger-headed man sleeps soundly in his bed. 2. wakes up and rolls over to see the massively-headed Burger King King staring at him. 3. Is understandably freaked out a little bit. 4. BKK gestures for him to slow his bewilderment; he's got something to assuage his fears of being raped. 5. The BKK delivers, with a manual flourish, an exqusitely delicious looking Croissan'wich. 6. BKK and his stalkee share a small, uncomfortably intimate bonding moment (hands on knee).
It's so fucking good. Congratulations go out to Crispin Porter + Bogusky for creating what is probably one of the most imaginative and well-executed TV ads in recent memory. Greenideas, however, disagrees with the assessment given by the staff of VH1's Best Week Ever show- that the BKK and the customer had a torrid one-night affair, and the BKK felt guilty about it, so he ran out and got his man some breakfast. It seems to us that it's far more likely that the BKK is meant to function as some sort of nutrition-centric yet perverse version of Santa Claus- a beneficent figure who diffuses through doors and windows, and delivers his v. corporate presents in a polite, but grotesquely creepy, way. Let's hope there's a series of these in the works.
Posted by matt at October 19, 2004 08:00 AM
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